In an interview, Pablo Bianchi, Corporate Marketing Director for Grupo IAMSA, shares with us the importance of implementing a mobile-first strategy in a bus company. Nowadays it is unthinkable that a company that offers services or products does not consider the...
Importance of UX design in the travel industry.
Why should your business have an App and what are its benefits? According to the report “The State of App Marketing Latin America 2021”, which provides an overview of the mobile application industry in the Latin American region, Mexico stood out as the leader in the...
The journey towards box office digitization With a range of routes throughout central and western Mexico, Grupo Flecha Amarilla faced the challenge of boosting its digital channels and creating a successful omnichannel experience for its Primera Plus bus line. This...